Target audience: What type of customer should we target, and what are their preferences? Product offering: What types of coffee beans and drinks should we offer? Pricing strategy: How can we align prices with customer value perception? by Javier Luraschi

Target audience: What type of customer should we target, and what are their preferences? Product offering: What types of coffee beans and drinks should we offer? Pricing strategy: How can we align prices with customer value perception?

Target audience: What type of customer should we target, and what are their preferences? Product offering: What types of coffee beans and drinks should we offer? Pricing strategy: How can we align prices with customer value perception?